StartJG Graduate Academy gives new applicants the opportunity to learn more about the essential aspects of working within a branding agency. Every year the agency recruits a hand full of new applicants, and the previous years graduates are in charge of promoting for the next years applicants.
After reflecting on the graduate packs that we all received, we agreed that although the style and delivery were both desirable and effective we felt that the information lacked substance and didn’t give an honest indication of what life as a graduate would be be like. To achieve this we decided to create a video, which would accompany the pack, and would give an honest representation of the role and life within the agency space. We each took it upon ourselves to wear a GoPro for a few days and edit the mountains of footage into an edit with a subtle sub plot, but most importantly was honest.
For the Graduate packs which would contain all the information on how to apply, we decided to produce something that could appeal to all the facets of the company where graduate positions would be recruited for, not just creative. The pack would consist of an A2 poster, which would be hand stamped and a thick stock greyboard which would contain the information on how to apply. We decided to adopt a simple yet bold colour scheme throughout. The aesthetic rationale was to keep the design true to the brand whilst differentiating the graduate program through the form of playful illustrations which would be laid over the top of the content.
ClientClient NameServicesArt Direction, Design, Web DesignYear2015
