Ford Experience Center

It’s common place today for automotive brands to have an experience centre dedicated to educating the public on the brand through a variety of engaging and educational experiences. Audi has Audi City, Porsche has their customer experience centre in Atlanta. Now Ford wants to create an iconic brand experience centre of their own.

Ford asked us to create a spirit film using found footage that invokes the sensibilities of what this experience centre could be and how they relate to the legacy and long standing values of Ford. Our insight was that the centre should focus on emotional extremes. Ford are the essence of a totalitarian brand, they cater to many types of individuals with their wide range of vehicle offerings.

We felt this is this is the core philosophy that should be portrayed and felt throughout the experience centre.