Adidas Sustainability


Sustainability has been a core pillar of the Adidas brand with industry leading partnerships such as Parley, innovations such as Loop and initiatives such as Run For The Oceans. Now with a confident push into the territory it was time to define a core future focused Creative Direction for brand.

The core philosophy is that innovation and science is the key to our salvation, with this we wanted to leverage the contemporary medium of 3D and CGI to reflect this philosophy as well as stand as a point of difference to what Adidas has done before.

It was key for this to challenge internal and external the preconceptions of Adidas, where typically traditional raw forms of craft and photography are utilised, with an aversion to 3D graphic design.With our key CGI and film
collaborators Builders Club we were able to expand the visual identity of the brand into a progressive future focussed identity.

My Role: Creative Direction, Comms Designer, Animator, ISC Designer